When I first started this company (formerly known as Millionaire Made), I knew I wanted to create a brand that meant something.

Over the past 5 years, this business has taken on many forms, but I knew I didn't want to be put in a box. I knew I wanted to offer all aspects of me and I knew I wanted it to feel authentic.

I decided to create what I’ve dubbed as the “Black LVMH” where I house as many dope brands as possible under one umbrella.

We wanted to be a place where doers and dreamers can share their story through the creative arts and make a statement that inspires people to take a chance, so we tell stories through our films and photography by Brooklyn James Productions.

We wanted to give back to the communities and experiences that shaped us, so we host events for us by us through Come As You Are ATL.

We wanted a voice to represent the underrepresented, so we created Unpopular Opinion.

And we wanted to look dope doing it, so we created ELEVEN17 (EXVII), an online store for those who want to stand out, not fit in, just like my mother taught me and who is the inspiration for the name of the brand.

In my opinion, we’ve figured out a way to define the principles we set out to execute. This is more than just a business. It is a way of being. It’s who I am and each brand represents a piece of that.

To everyone who’s been down for the ride since day one, thank you.

We are so excited to be here.

Welcome to the future...

Love & Light,

Ashley E.

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Ashley E. (AKA KITANA CA$H) is a published model, actress, artist, writer, production designer and entrepreneur born in Brooklyn, NY.

Now, based in ATL, she has been blessed to have her design resume include Hulu, BET+, Coca Cola, Essence Magazine, Stay Alfred Hotels, Expedia, Havenly, Wayfair, Cartoon Network, Southern Gas Co., AmericasMart and more.

She has had her writing featured by OneCoast Home & Gift, Kontrol Magazine and Looney Lumens in Croatia as well as writing songs with grammy nominated producers.

She also runs her own inspirational and lifestyle blog The Heal Space and a Vlog by the name of Unpopular Opinion.

She is set to publish her first memoir, “Based on a True Story” and direct|produce her first documentary, “God is a Woman” in 2024.

When she is not working, she enjoys reading, traveling, good eats and pondering the deeper meanings of life.